BAD COOKIE CLOUT

Clout shows the downslide of influencing.

Ariel Hansen as Lyra

Bad Cookie Pictures makes their return to this year’s edition of the Blood in the Snow Canadian Film Festival with a short film with a tall order.  Director Ariel Hansen gets behind and in front of the camera and plays a social media influencer named Lyra who seems to have it all.  She is all the terms that every influencer wants to be such as Instafamous or Pinterest-perfect.  The Kardashian like Lyra gets into all the biggest parties, knows all of the biggest names, wears the biggest name brand products and has a huge amount of followers.  Lyra has got a lot of game and she has that confidence where nothing or nobody can get in her way of social media success.  Until one day she has a photoshoot along with her friends Mara, played by Lindsay Navarro and Destiny, played by Alisha Dhillon, to accrue likes and gain followers on Instagram.  Little does she know beforehand that she has been bitten by a bug and that all those little things that you try to accumulate while being an influencer start to head in the wrong direction.  It gets so bad for Lyra that even her own boyfriend Tom, played by Caitlin Franks, starts to ditch her to get into one of those VIP parties.

Caitlin Franks as Tom and Ariel Hansen as Lyra

The approach to this film is so honourable but yet has a black comedic look of those who eat, sleep and breathe social media.  The audience does not know if they should laugh or cry when it comes to the downfall of Lyra but it is hilarious seeing this all take place from the lens of a phone which is brilliant on the part of Ariel Hansen‘s vision for the film.   When you see Lyra go down like Seth Brundle in The Fly, the audience gets an up to date version of how we truly are to one another in the social media world especially when that person is struggling.  We all tend to kick that person when they are down or we disconnect from them when we feel that they have no longer something to offer within our social circle.  Cyberbullying is real and it comes in many forms that we have yet to learn about.  The lesson that we learn from the film Clout is that nobody is untouchable and things can get bad in a matter of seconds despite how many followers you have.  Bad Cookie Pictures strikes again with a different dose of reality on a subject that is not easy to convey.

www.badcookiepictures.com