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"A label is any kind of tag attached to something so as to identify the object or its content"
Designers Shawna Robinson and Natalie Sydoruk have been collaborating since March 2007 on their clothing line, Label. The idea was born out of their mutual desire for quality clothing that fit their unique lifestyles. Shawna, a freelance wardrobe stylist and aspiring artist, and Natalie, a model, both desired clothing that would allow them to bounce around the city looking polished and modern, without compromising comfort, aesthetics or their dignity.
What emerged was clothing that critiques the tendency of the fashion industry to attach characteristics such as wealth, success or style to luxury brands. Label resists the urge to define its wearers, but instead invites the wearer to define the clothing. Label reinvents the basics, inspiring and encouraging generous styling and wardrobe play.
Natalie and Shawna are deeply committed to creating clothing from an ethical standpoint, utilizing, wherever possible, organic, renewable or reclaimed fibers for their garments. All production is by local contractors, with t-shirt designs drawn and printed by hand.
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